Web analytics can be defined as the measurement, collection, analysis and reporting of web data for purposes of analyzing, understanding and optimizing web usage.
However, Web analytics is not just a process for measuring web traffic but can also be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
Well-organized Web analytics provide you website visitors’ data so you can optimize your content based on users interest. It’s important to identify what users are doing on your business website. So, you take productive decisions that grow your profit and increase website traffic.
In other words, Web analytic is a generic term meaning the study of the impact of a website on its users.