Social Media Marketing (SMM) refers to tools, techniques and strategies that target social networks and applications to spread brand awareness or promote particular products. SMM campaigns usually center around:
- Establishing a social media presence on major platforms.
- Creating shareable content and advertorials regularly.
In other words, Social media marketing involves promoting your content and engaging with your audience on social media channels such as Facebook, Instagram, LinkedIn, Pinterest and etc. These strategies are used in Online marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.