Search engine optimization (SEO) is a methodology of strategies, techniques and tactics implement to increase the number of visitors to your website via obtaining a high-ranking placement in the search results page of a search engine known as SERP, including Google, Yahoo, Bing and other search engines.
Why SEO is important in Digital Marketing? The answer is … SEO is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping users find out your business/services from among thousand other companies. SEO is an integral part of any digital marketing strategy.