Email marketing is defined successful when used properly and one way in which to maximize its Return on Investment (ROI) is opting for a method known as targeted email marketing. This method differs to its bulk counterpart by forwarding customized emails to certain demographics, based on their needs.
Marketing your services/products by email is a fast, flexible and cost-effective way of reaching potential customers and retaining existing customers. Email marketing allows you to create targeted and personalized messages. This helps you to build meaningful relationships with your customers.