A brand can be a name, term, design, symbol or any other feature that identifies one company’s products or service as distinct from those of other companies. Brands are widely used in business, marketing, and advertising. In other words, branding is the process of giving a meaning to specific business, organization, company, products or services by creating and shaping a brand in consumers’ minds.
Customers are attracted to brands that share similar values with them. If you show that you produce high quality work or products, clients will be more likely to value what you offer and pay higher prices for it. Good branding elevates a business and builds recognition and loyalty.
Branding comes first.
After all, your ultimate goal is sales, and marketing is the strategy used to optimize for sales.